print isn’t dead
Before you completely turn digital, here are 7 reasons that explain why print isn’t dead.
print isn’t dead
Before you completely turn digital, here are 7 reasons that explain why print isn’t dead.
Here’s why we believe print isn’t dead:
Although we live in a digital world, print is making a rebound. Physical advantages of print, as well as demographic and environmental trends, are pushing back against the tide of digital marketing.
1. It communicates the value of the brand
Print ads are a quick way to establish credibility, over 55% of consumers trust print over any other medium.
2. You can be creative
Print design has more opportunities for innovation than we often give it credit for. Just like digital, print is an opportunity to create an experience for audiences. You can use the simplicity of folds, inks and die cuts to stand out from the crowd.
3. It’s tangible
What makes print intriguing is that it entices people to read it. A tangible piece of mail, or a magazine at a hairdresser, often teases our curiosity until we take a closer look. There is also something to be said for the longer shelf life; Print pieces also tend to stick around longer in offices and homes. This means advertisements will get noticed and reach a much broader audience, as opposed to the same ad disappearing on the web.
4. It is easy to read
This one is simple. Reading a computer screen for a long period of time is much more difficult than reading a piece of paper. In fact, staring at a digital screen for a significant amount of time can be bad for your eyes.
5. Better information retention
Digital reading encourages us to scan rather than read, leading to incomplete learning. Our brains process thousands of words via text messages, email, games, social media, and web stories but reading on paper creates stronger memories of the information.
6. Print is tactile and engaging
Digital reading does not have that same tactile experience as print reading. Reading on print uses our other senses like touch, smell and evening hearing the pages flip back and forth to make a more powerful emotional memory.
7. Print carries credibility
Articles and advertisements on the web can be taken down or edited immediately, whereas once something is printed, it’s permanent. This creates a sense of legitimacy for brands. What they are advertising is what you will see. And readers don’t have to worry about accidentally clicking a spam or banner ad through print.
Digital marketing has its’ undeniable benefits, but the name of the game is diversity. Using business cards, brochures, newsletters, direct mail, handwritten branded postcards and other creative attention-getters can give your small business a way to stand out. With a little creativity, print collateral can be cost efficient as well as attract attention as a complement to what your business is doing online. By combining the elements we love most about print, with the personalisation and convenience of digital, we can help businesses attract customers.
we can help!
Print isn’t dead – it’s just evolving. If you’d like our thoughts on how some traditional print marketing might benefit your digital strategy, contact us! hello@elaki.com.au
Here’s why we believe print isn’t dead:
Although we live in a digital world, print is making a rebound. Physical advantages of print, as well as demographic and environmental trends, are pushing back against the tide of digital marketing.
1. It communicates the value of the brand
Print ads are a quick way to establish credibility, over 55% of consumers trust print over any other medium.
2. You can be creative
Print design has more opportunities for innovation than we often give it credit for. Just like digital, print is an opportunity to create an experience for audiences. You can use the simplicity of folds, inks and die cuts to stand out from the crowd.
3. It’s tangible
What makes print intriguing is that it entices people to read it. A tangible piece of mail, or a magazine at a hairdresser, often teases our curiosity until we take a closer look. There is also something to be said for the longer shelf life; Print pieces also tend to stick around longer in offices and homes. This means advertisements will get noticed and reach a much broader audience, as opposed to the same ad disappearing on the web.
4. It is easy to read
This one is simple. Reading a computer screen for a long period of time is much more difficult than reading a piece of paper. In fact, staring at a digital screen for a significant amount of time can be bad for your eyes.
5. Better information retention
Digital reading encourages us to scan rather than read, leading to incomplete learning. Our brains process thousands of words via text messages, email, games, social media, and web stories but reading on paper creates stronger memories of the information.
6. Print is tactile and engaging
Digital reading does not have that same tactile experience as print reading. Reading on print uses our other senses like touch, smell and evening hearing the pages flip back and forth to make a more powerful emotional memory.
7. Print carries credibility
Articles and advertisements on the web can be taken down or edited immediately, whereas once something is printed, it’s permanent. This creates a sense of legitimacy for brands. What they are advertising is what you will see. And readers don’t have to worry about accidentally clicking a spam or banner ad through print.
Digital marketing has its’ undeniable benefits, but the name of the game is diversity. Using business cards, brochures, newsletters, direct mail, handwritten branded postcards and other creative attention-getters can give your small business a way to stand out. With a little creativity, print collateral can be cost efficient as well as attract attention as a complement to what your business is doing online. By combining the elements we love most about print, with the personalisation and convenience of digital, we can help businesses attract customers.
we can help!
Print isn’t dead – it’s just evolving. If you’d like our thoughts on how some traditional print marketing might benefit your digital strategy, contact us! hello@elaki.com.au