The power of colour in branding

the power of colours

What does your brand colours say about your business?

the power of colours

What does your brand colours say about your business?

What does your brand colours say about your business?

Colour plays a key role in your logo. Colour itself conveys a message, evokes emotion, and adds a sparkle to everyday life. The most prominent brands in the world are defined by their colours. Think of McDonald’s golden arches. Large companies, use colours in their logo, website, and on their product packages to appeal to customers. It’s important to think about how you utilise colours and what they say about your business.

Research has found that different colours provoke very different reactions in people. Elaki has chosen the colour orange for their logo and branding because it combines the brightness and cheer of yellow with the energy and boldness of red. Additionally, yellow and red make a colour that is full of life and excitement. Integrating your brand colours into your logo, website, product packaging, and more will help you achieve the highest impact.

Why should you care about your brand colours?

Colour is the first thing a consumer will notice about your logo. It cost your company next to nothing to choose a colour, But making the wrong decision could cost your company in the long run.

  • 90%

    of judgement is based on colour alone.

  • 80%

    of people believe colour increases brand recognition.

  • 80%

    of people believe colour increases brand recognition.

Your brand colours need to be integrate across all platforms – in your logo, website, products and more to achieve the highest impact.

How do colours influence people?

We put the rainbow under a microscope to find out how each colour can help you connect with your consumers.

  • Red

    Dynamic and powerful colour that is known to stimulate appetite and draw in attention. Red evokes passionate and automatic response.

    Brands: Coca-Cola, Netflix, Kmart, Target, KFC

  • Green

    Represents freshness, balance or eco-friendly brands. Green also alludes to wealth and growth. It is the colour that represents ‘go’, and naturally alludes to positivity

    Brands: Spotify, BP, Starbucks, Android

  • Blue

    Represents dependability, loyalty and calmness. Blue is associated with peace and harmony, as well as promotes trust. Great to use for financial institutions, social networks, corporate industries and beauty spas.

    Brands: Facebook, Oreo, American Express, HP

  • Purple

    Known to represent creativity, royalty and spirituality. Purple is sophisticated yet mysterious. It evokes serenity, artistry and elegance. Great for luxury brands,

    Brands: Hallmark, Cadbury, Yahoo, FedEx

  • Yellow

    Bright and energetic! Represents warmth, positivity, and cheer. Gives an impression of happiness and excitement. Great for all ages.

    Brands: Mc Donalds, Ikea, Schweppes, Ferrari

  • Orange

    Evokes energry and vibrancy, while maintaining a friendly appeal. Non-obtrusive and inviting. Orange is also fun and playful, but not overpowering.

    Brands: Nickelodeon, Fanta, Etsy, T2, Foxtel

  • Grey / White

    Perceived as calming, sleek and neutral. Often seen in modern technology companies, corporate and sleek designs. White represents purity and cleanliness.

  • Black

    Represents power and elegance. It is the colour of authority. Black evokes a timeless and bold appeal. Black works well for premium products.

Which colours are companies using the most?

It cost your company next to nothing to choose a colour, But making the wrong decision could cost your company in the long run.

  • 29%

    Red

  • 33%

    Blue

  • 28%

    Black

  • 13%

    Yellow

How Are Major Brands Using Colors?

For a company to effectively ‘own’ a colour in its sector can provide an enormous competitive advantage, achieving instant recognition – in some cases even without a logo, or even a mention of its name. That’s the power of colour, done right.

  • img source: www.creativebloq.com

  • img source: www.creativebloq.com

  • Coca-Cola Red
  • Tiffany Blue

  • Coke has made red its signature colour.

  • Tiffany has trademarked its own shade of ‘robin’s egg’ blue.

Are you still questioning the power of colour in branding?

Brands and colour are inextricably linked because colour offers an instantaneous method for conveying meaning and message without words.

img source: www.colormatters.com

Ready to inject some colourful flair into your brand?

If you’d like to talk to some people who spend way too much of their life eating, sleeping, thinking about the role of colour in developing a highly recognisable and unforgettable brand identity, contact us.

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What does your brand colours say about your business?

Colour plays a key role in your logo. Colour itself conveys a message, evokes emotion, and adds a sparkle to everyday life. The most prominent brands in the world are defined by their colours. Think of McDonald’s golden arches. Large companies, use colours in their logo, website, and on their product packages to appeal to customers. It’s important to think about how you utilise colours and what they say about your business.

Research has found that different colours provoke very different reactions in people. Elaki has chosen the colour orange for their logo and branding because it combines the brightness and cheer of yellow with the energy and boldness of red. Additionally, yellow and red make a colour that is full of life and excitement. Integrating your brand colours into your logo, website, product packaging, and more will help you achieve the highest impact.

Why should you care about your brand colours?

Colour is the first thing a consumer will notice about your logo. It cost your company next to nothing to choose a colour, But making the wrong decision could cost your company in the long run.

  • 90%

    of judgement is based on colour alone.

  • 80%

    of people believe colour increases brand recognition.

  • 80%

    of people believe colour increases brand recognition.

Your brand colours need to be integrate across all platforms – in your logo, website, products and more to achieve the highest impact.

How do colours influence people?

We put the rainbow under a microscope to find out how each colour can help you connect with your consumers.

  • Red

    Dynamic and powerful colour that is known to stimulate appetite and draw in attention. Red evokes passionate and automatic response.

    Brands: Coca-Cola, Netflix, Kmart, Target, KFC

  • Green

    Represents freshness, balance or eco-friendly brands. Green also alludes to wealth and growth. It is the colour that represents ‘go’, and naturally alludes to positivity

    Brands: Spotify, BP, Starbucks, Android

  • Blue

    Represents dependability, loyalty and calmness. Blue is associated with peace and harmony, as well as promotes trust. Great to use for financial institutions, social networks, corporate industries and beauty spas.

    Brands: Facebook, Oreo, American Express, HP

  • Purple

    Known to represent creativity, royalty and spirituality. Purple is sophisticated yet mysterious. It evokes serenity, artistry and elegance. Great for luxury brands,

    Brands: Hallmark, Cadbury, Yahoo, FedEx

  • Yellow

    Bright and energetic! Represents warmth, positivity, and cheer. Gives an impression of happiness and excitement. Great for all ages.

    Brands: Mc Donalds, Ikea, Schweppes, Ferrari

  • Orange

    Evokes energry and vibrancy, while maintaining a friendly appeal. Non-obtrusive and inviting. Orange is also fun and playful, but not overpowering.

    Brands: Nickelodeon, Fanta, Etsy, T2, Foxtel

  • Grey / White

    Perceived as calming, sleek and neutral. Often seen in modern technology companies, corporate and sleek designs. White represents purity and cleanliness.

  • Black

    Represents power and elegance. It is the colour of authority. Black evokes a timeless and bold appeal. Black works well for premium products.

Which colours are companies using the most?

It cost your company next to nothing to choose a colour, But making the wrong decision could cost your company in the long run.

  • 29%

    Red

  • 33%

    Blue

  • 28%

    Black

  • 13%

    Yellow

How Are Major Brands Using Colors?

For a company to effectively ‘own’ a colour in its sector can provide an enormous competitive advantage, achieving instant recognition – in some cases even without a logo, or even a mention of its name. That’s the power of colour, done right.

  • img source: www.creativebloq.com

  • img source: www.creativebloq.com

  • Coca-Cola Red
  • Tiffany Blue

  • Coke has made red its signature colour.

  • Tiffany has trademarked its own shade of ‘robin’s egg’ blue.

Are you still questioning the power of colour in branding?

Brands and colour are inextricably linked because colour offers an instantaneous method for conveying meaning and message without words.

img source: www.colormatters.com

Ready to inject some colourful flair into your brand?

If you’d like to talk to some people who spend way too much of their life eating, sleeping, thinking about the role of colour in developing a highly recognisable and unforgettable brand identity, contact us.

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