Make Bath time more fun with Minke. Minke is a bath toy containing shaped blocks for child learning.

The Brief
Over time packages have become very hard to open due to the increase of portion control, tamper resistance, and child resistance but this is now a heath hazard as it is a major cause for frustration and injury. Common toy packages that cause frustration include clamshells, cable ties, sticky tape and shrink wrapping. The package needs to eliminate all these elements allowing them to easily open and remove the toy without a tool.

The Solution
Everyone deserves frustration free packaging. The improved design does not need cable ties, stick tape, plastic bags or glue to hold the toy in place. The design and placement of how the package sits means there is no need for the plastic bag that sits inside the whale holding the shapes.